Vacature ECOMMERCE PERFORMANCE ANALYST

Turn B2C data into sharper journeys, smarter trading and stronger growth.

Lijnden | B2C (Ecommerce, IT, UX & Online Merchandising) | 40 hours | Full-time

At Just Brands, we build menswear brands with character. PME Legend, Cast Iron and Vanguard each have their own voice, their own audience and their own place in the market. In B2C, growth is shaped by thousands of decisions across ecommerce, retail, CRM, digital marketing, site merchandising, site experience, IT, UX and marketplaces.
The challenge is not having more data. The challenge is knowing what matters, what it means and what to do next. That is where ecommerce performance, customer behaviour, trading insights and business intelligence come together.

But what really sets us apart is how we work together.

We’re team first. No ego, no unnecessary layers, no endless talking, no corporate theatre. We back each other, speak up, take ownership and keep pushing for better. We work hard, stay sharp and make sure there’s room to enjoy the ride too.

That’s where you jump onboard.

Why this role matters

This is where ecommerce analytics, B2C performance and digital decision-making become commercial impact. As our Ecommerce Performance Analyst, you support data-driven decision-making across all B2C channels: Retail, E-Commerce, Digital Marketing & CRM, Site Merchandising, Site Experience, IT & UX and Marketplaces.
You collect, analyse and interpret data to generate actionable insights that improve performance, customer experience and operational efficiency. You help teams understand what is happening, why it is happening and which actions will create better results. You are not here to build dashboards that quietly gather dust.

You are here to turn B2C data into decisions that teams trust, use and act on.

What you’ll do

• Support data-driven decision-making across all B2C channels, including Retail, E-Commerce, Digital Marketing & CRM, Site Merchandising, Site Experience, IT & UX and marketplaces;
  
• Collect, analyze and interpret data to generate actionable insights that improve performance, customer experience and operational efficiency;
  
• Build, maintain and improve dashboards for ecommerce performance, customer behavior, campaign performance, trading, funnel performance and channel results;
  
• Design forecasting tools to anticipate customer behavior, sales trends, demand patterns and commercial opportunities;
  
• Provide performance analytics to senior stakeholders, supporting decision-making and P&L accountability across online channels;
  
• Lead department-wide projects that improve data collection, data integration and financial insight generation across B2C operations;
  
• Analyze ecommerce KPIs such as revenue, conversion rate, traffic quality, average order value, margin, retention, customer lifetime value, funnel drop-off and product/category performance;
  
• Translate data into clear recommendations for Ecommerce, CRM, Digital Marketing, Site Merchandising, Retail, Marketplaces, UX and IT;
  
• Monitor digital marketing and CRM performance across paid media, email, automation flows, campaign traffic and customer segments;
  
• Support ecommerce trading rhythms with weekly and monthly insights on what is selling, what is slowing down and where commercial opportunities sit;
  
• Analyze customer journeys and identify friction points across web shops, apps, landing pages, checkout, content and onsite experience;
  
• Support A/B testing and experimentation, including test setup, measurement, analysis and learnings;
  
• Improve data quality, tracking consistency, reporting definitions and governance across B2C;
  
• Help teams understand the story behind the numbers by presenting insights clearly to both technical and non-technical stakeholders.
  

What success looks like in your first year

• B2C teams use your dashboards and insights in weekly and monthly decision rhythms;
  
• Ecommerce, CRM, marketing, site experience and marketplace teams make better decisions based on trusted data;
  
• You identify conversion, trading or customer journey opportunities that lead to measurable business improvements;
  
• Forecasting becomes sharper and helps teams anticipate sales trends, customer behavior and commercial risks;
  
• Data collection and integration improve, reducing noise, manual work and reporting confusion;
  
• Senior stakeholders receive clearer performance analytics that support P&L ownership and better prioritization;
  
• A/B tests and experiments create learnings that change how we build campaigns, pages and customer journeys.
  

What makes this role exciting

• You work across the full B2C ecosystem: ecommerce, retail, CRM, digital marketing, marketplaces, site experience, UX and IT;
  
• You sit close to revenue, conversion, customer behaviour, trading performance and P&L decisions;
  
• You influence both commercial performance and customer experience for three strong menswear brands;
  
• You work on dashboards, forecasting, experimentation and strategic B2C projects;
  
• You help shape how a growing international business becomes more data-driven;
  
• You turn scattered data into clear direction, which is where the magic gets wonderfully operational.
  

You’ll probably love this role if you…

• enjoy turning messy data into clear direction and practical next steps;
  
• like investigating why performance changes, not just reporting that it changed;
  
• understand that good analytics is part numbers, part business sense and part storytelling;
  
• get energy from working with ecommerce, marketing, CRM, UX, IT and marketplace teams;
  
• care about both performance and customer experience;
  
• prefer impact over perfection and want your work to change decisions.
  

What you bring

• Bachelor’s degree in Data Science, Business Analytics, Statistics, Economics, Marketing, Ecommerce or a related field;
  
• 5+ years of experience in ecommerce analytics, digital analytics, business intelligence, performance analysis or B2C data analysis;
  
• Strong knowledge of ecommerce KPIs: conversion rate, revenue, AOV, traffic quality, margin, retention, CLV, funnel drop-off and product/category performance;
  
• Strong experience with GA4, SQL, Excel and Power BI or Tableau;
  
• Experience building dashboards, reporting structures and forecasting models;
  
• Experience with digital marketing analytics, CRM analytics, campaign performance and customer journey analysis;
  
• Experience with A/B testing, experimentation, CRO or UX analytics is a strong plus;
  
• Strong analytical skills and the ability to connect commercial, financial and customer data;
  
• Comfortable working with cross-functional teams in a fast-moving retail or ecommerce environment;
  
• Strong communication skills: you can explain insights clearly to both technical and non-technical stakeholders;
  
• Fluent English; Dutch or German is a plus.
  

What Just Brands is really like

We’re team first. In B2C, that means we challenge assumptions with data, keep conversations sharp and turn insight into action. No ego. Just practical collaboration, honest decisions and a team that likes improving what actually matters.

You’ll join a company where:

• People help each other out;
  
• Ideas and people matter more than job titles;
  
• Hard work matters, and so does enjoying the ride;
  
• If something can be better, we improve it.
  

What you get

• Salary depending on experience and background;
  
• End-of-year bonus equal to one gross monthly salary;
  
• Healthy and varied lunch every day;
  
• Exclusive access to our own Gym, including classes such as boxing, yoga and padel;
  
• Parties and drinks that will be talked about for years to come;
  
• Staff discount on our clothing.
  

Ready to turn ecommerce performance data into decisions that change results?

Still reading? Good sign.
If you want to work close to ecommerce, CRM, marketing, marketplaces, customer behaviour and real commercial decisions, this could be your next step.

Ready to apply?