Vacature Senior Commercial Manager, UK-based

Senior Commercial Manager

Location(s):
* MMFlowers:  Pierson Road, The Enterprise Campus, Alconbury Weald, Huntingdon, PE28 4YA
* Moolenaar BV: Loosterweg 33, 2215 TM  Voorhout, The Netherlands

Hours:
40 hours – usually Monday-Friday,  however the responsibility and nature of the role may require working outside  the usual hours from time to time.

Purpose of the role

As a Senior Commercial Manager,  you will take sole ownership of key customer accounts, driving commercial  performance, building strong customer relationships, and delivering  sustainable growth. Reporting directly to the Commercial Director, this  senior role is instrumental in leading and executing commercial strategies  for some of  Moolenaars ’ most  important accounts. Your leadership will span end-to-end account  management, including customer engagement, operational alignment, and  delivering profitability targets.

With direct responsibility for  managing and developing junior team members, you will oversee all aspects  of your account, identifying opportunities for expansion, ensuring  operational efficiency, and building Moolenaars ’ reputation as a trusted  partner within the customer’s retail category. This is a strategic and  high-impact role for an experienced commercial leader looking to take  ownership of a critical customer relationship.

Critical Success Factors

Customer Ownership &  Relationship Management

• Act as the trusted face of Moolenaar   for a primary customer account,  leading all commercial activities and fostering a collaborative  partnership.
• Serve as a point of escalation,  ensuring all customer requirements are met with professionalism and  excellence.

Strategic Account Leadership

• Develop, implement, and execute  strategies for your customer portfolio, ensuring alignment with Moolenaars ’  broader goals and objectives.
• Lead the development of joint  business plans to drive innovation, category growth, and long-term value  for both the customer and Moolenaar .

Operational Efficiency

• Work cross-functionally to ensure smooth execution of projects, product launches, and ongoing service delivery.
• Monitor operational performance to pre-empt and resolve issues, ensuring consistently high standards.

Team Leadership & Mentorship

• Oversee and mentor more junior  commercial team members, ensuring their development and delivery of key  tasks to support the account’s success.
• Foster a strong team culture,  promoting collaboration and shared accountability aligned with commercial  goals.

Commercial Performance

• Analyse account performance  metrics and identify opportunities to improve profitability and maximise  returns.
• Own financial targets for the  account, ensuring delivery against agreed revenue, margin, and growth  objectives.

Core Business Responsibilities

Customer Leadership &  Engagement

• Build strong relationships with  customer stakeholders, providing regular updates and ensuring clear  communication of account activity, growth strategies, and product  performance.
• Act as the customer’s primary  contact, resolving concerns proactively and leading commercial  presentations, range reviews, and business strategy meetings.
• Drive alignment on range reviews  and new product development (NPD), providing evidence-backed rationale to  support customer decision-making.

Strategic Commercial Planning

• Develop an in-depth understanding  of the customer’s objectives, business priorities, and category performance  trends.
• Create and execute growth plans  and roadmaps for the customer account, ensuring alignment with Moolenaars ’  commercial and operational goals.
• Lead key strategic initiatives  such as product innovation, pricing negotiations, margin management, and  long-term forecasting.

Forecasting & Operational  Alignment

• Take overall accountability for  customer forecasting and peak planning, ensuring accurate planning of their  specific critical paths and during events such as Christmas, Valentine’s  Day, and Mother’s Day.
• Collaborate with internal teams  to align production schedules and operational capacity with customer  demands.
• Ensure systems such as ERP (e.g.,  BC ) are properly maintained with accurate data for product codes, BOMs  (Bills of Materials), and pricing details.

Team Leadership

• Guide, mentor, and support junior  team members, delegating effectively to meet deliverables while ensuring  their professional growth.
• Build team cohesion and ensure  that workstreams are delivered in line with account and business  objectives.

Data-Driven Insights &  Decision Making

• Collaborate with internal  insights teams to produce regular performance reports and provide  actionable recommendations for improvement.
• Use data to inform pricing  strategies, product improvements, and customer propositions to ensure  performance aligns with category objectives.

Problem Solving

• Resolve escalated issues  affecting service levels by collaborating with internal teams (e.g.,  Operations, NPD, and Technical) to deliver solutions in a timely manner.
• Implement best practices across  account management processes to continuously improve commercial performance  and customer satisfaction.

Person Profile

Essential skills & experience

• Extensive experience managing high-profile customer accounts  within FMCG, retail, or a related industry, with a focus on P&L  ownership.
• Proven track record of delivering sustained growth,  profitability, and innovation across key accounts.
• Experience with ERP systems (e.g., Business Central  (Microsoft)), including managing product specifications, BOMs, and pricing  data.
• Strong commercial acumen, with the ability to lead  negotiations, manage margins, and drive sustainable profitability.
• Experience delivering business planning, customer  presentations, and range reviews at a senior level.
• Knowledge of production planning, forecasting, and peak  planning methodologies.
• Ability to balance strategic account management with  day-to-day operational problem-solving.

Desirable skills & experience

• Knowledge of marketplace dynamics and trends within the  horticulture, FMCG, or gifting industries.
• Experience leading or mentoring junior team members, with  the ability to delegate effectively and support team development.
• Familiarity with category management principles and  data-driven decision-making processes.

Key Behaviours

• Trusted: Dependable and accountable, consistently meeting high standards.
• Passionate: Shows enthusiasm and dedication to achieving operational goals.
• Dynamic: Adapts to challenges with innovative solutions and a proactive approach.
• Work Together: Builds strong relationships and fosters a  team-oriented culture.

For extra info, check our websites (www.mm-flowers.com / www.moolenaar.nl) or contact our HR department via [email protected] / +316-57836816 (Elise Welters, HR Administrator)