Vacature TEAM LEAD CRM

TEAM LEAD CRM

Turn CRM into one of our strongest growth engines.
Lijnden | B2C | 40 hours | Full-time

At Just Brands, we build menswear brands with character. PME Legend, Cast Iron and Vanguard each have their own voice, their own audience and their own place in the market. In B2C, growth isn’t only about acquisition. It’s about building loyalty, increasing customer lifetime value and making every touchpoint more relevant. CRM is where that happens at scale.
But what really sets us apart is how we work together. We’re a team-first business. No ego, no unnecessary layers, no endless talking, no corporate theatre. We back each other, speak up, take ownership and keep pushing for better. We work hard, stay sharp and make sure there’s room to enjoy the ride too.

That’s where you come in.

Why this role matters

This is where customer data meets real revenue impact. As our Team Lead CRM, you turn CRM from a communication channel into a commercial growth engine across retention, loyalty, lifecycle marketing, personalization and segmentation. You’ll lead a team of four specialists and guide the evolution of our CRM tech stack, including our CDP (BlueConic) and ESP (DeployTeq).
You are not here to just run newsletters.

You are here to build a CRM engine that grows customer value and drives revenue.

What you’ll do

• Own and build the end-to-end CRM strategy to grow retention, revenue and CLV and set clear KPI's;
  
• Lead lifecycle marketing, segmentation (RFM), automation and personalization at scale;
• Own and evolve the CRM tech stack (BlueConic, DeployTeq and adjacent tools);
• Safeguard data quality, governance, data hygiene and GDPR compliance across brands;
• Translate customer and channel data into insights, dashboards and clear business direction;
• Collaborate with Performance Marketing, Retail, E-com, IT, Customer Service and Brand teams;
  
• Manage external partners and agencies where needed.

What makes this role exciting

• You own a high-impact growth channel with direct revenue responsibility;
  
• You lead both strategy and hands-on execution, not one or the other;
  
• You get to shape loyalty, personalization and lifecycle maturity across three strong brands;
  
• You work with a serious tech stack and get to make it future-ready;
  
• You lead a specialist team and raise the bar on how CRM operates and delivers.
  

You’ll probably love this role if you...

• like turning customer insight into real commercial results;
  
• enjoy building strategy and still getting your hands dirty when needed;
  
• care about performance, but also about brand and customer experience;
  
• like leading specialists and helping people grow;
  
• prefer ownership and progress over endless debating.
  

What you bring

• 5–7+ years of experience in CRM, lifecycle marketing, loyalty or marketing automation;
  
• A proven track record of growing CRM into a major revenue channel;
  
• Experience translating strategy into direction for teams (directly or indirectly);
  
• Hands-on experience and strong technical understanding of CDPs and ESPs;
  
• Strong analytical mindset and comfort with segmentation, dashboards and performance insights;
  
• Familiarity with GDPR and best practices for data governance and compliance;
  
• Fluent English, with Dutch or German as a plus;
  
• Experience in B2C and ideally retail/fashion is a strong advantage.
  

What Just Brands is really like

We are ambitious, but grounded. We care about quality, and we are confident in what we build. No ego. We move fast, but we do it together. That’s the Just Brands rhythm.

You’ll join a company where:

• People help each other out;
  
• Ideas and people matter more than job titles;
  
• Hard work matters, and so does enjoying the ride;
  
• If something can be better, we improve it.
  

What you get

You step into a key leadership role with real ownership in a business that is growing. You get the chance to turn CRM into one of the company’s strongest commercial channels, lead a specialist team and shape how customer value is grown across our brands.

• Competitive salary;
  
• Strong benefits;
  
• Staff discount;
  
• Room to grow;
  
• A team with pace, humor and no ego.
  

Ready to build a CRM engine that actually delivers?

Still reading? Good sign!
If you want to combine strategy, tech, leadership and commercial impact in a role that can truly move the needle, this could be your next step.

Ready to apply?